Program | Store |
Location | Cannes, France |
Client | Robert Clergerie |
Surface | 8 Stores |
Budget | -- €HT |
Date | 2017 |
Gramme was chosen by the Maison Clergerie to develop the architectural concept for the French brand's European boutiques. Strong materials with marked finishes such as mirror-polished stainless steel or printed glass contrast with the velvety velvet of the curved suede-like panels applied to the walls. To complement this, grooved panels reveal the changing luminosity of the place. A deep black lacquer subtly reflects and multiplies the shoes presented on the shelves. The geometries of the blue velvet upholstered seats echo the family of cylindrical stelae that punctuate the space. The associations they offer allow for an evolving scenography that follows the rhythm of the new collections.